Lê Xuân Lộc

Live transcription and translation on the phone, made to be read at a glance: the translation leads, the original sits beneath it, and text scales from 50% to 300%. App Store

Workout logging in one drag (up and down for weight, sideways for reps), a graph of today against the last session, and a board that scores how well you keep your own weekly promise. App Store

A private space for exactly two people. Its assistant runs on the phone and reads the shared chat only when asked, and only after both people agree. App Store

Personal photos and videos kept on the phone behind a discreet front, with twelve Home Screen icons to choose from. App Store

A daily calorie tracker that starts with a photo and answers with an estimate: calories, protein, fat and carbs, and the dish named in plain words. App Store

Designed and built five iOS apps end to end and entered them in RevenueCat Shipaton 2026. I prototype in Claude Design, then build with AI coding tools (Claude Code, Bitrig); I make the design decisions and do the testing on device.

A boutique retreat in Hòa Bình, near Hanoi. I set up its operations from the ground up (food and drink, housekeeping, guest service, maintenance), built its brand identity, brand kit and photography guidelines, trained and led the staff, and handled brand sponsorships and KOL/KOC partnerships.

Creator on TikTok, @xlxx.vn: about 100,000 followers, 4.5 million likes, and videos that reached millions of views.

Content strategy and communications for a creator brand across TikTok, Facebook and YouTube; brand deals; coordinating a small production team.

Economics, with a focus on econometrics and applied data analysis. Degree not completed. First place, Capsim Foundation Challenge (business simulation), Fall 2021.